|NEWS / PRESS RELEASES|
Kigali, Rwanda, April 4th, 2016 – DFASS Group, the world’s largest global in-flight duty free specialty retailer is expanding its African operations under a new relationship with RwandAir, the flag carrier of the Republic of Rwanda. RwandAir is growing rapidly with the addition of new aircraft and destinations. To augment this growth and expand their customer offerings, RwandAir is launching a new onboard duty free retail program.
DFASS Group will use its vast network of prestigious brands and product resources to uniquely merchandise the RwandAir onboard retail program to appeal to the needs and desires of the RwandAir passengers. DFASS has a proven history of working with its airline partners to develop a strong foundation necessary to implement, build and grow a world class retail business. DFASS will provide its state of the art technology both Point of Sale Software (POS) as well as its back office solutions that will benefit RwandAir, its passengers and flight attendants.
In establishing their new inflight duty free service, DFASS was chosen due to its leadership in the industry, including its innovative and creative sales & marketing plans coupled with access to prestige products, as well as its global operational infrastructure.
“DFASS Group has the unique ability to deliver proper portfolio of products that appeal to RwandAir’s passengers along with its consumer marketing programs coupled with its powerful state of the art technology that are strong elements to create a powerful in-flight duty free program for RwandAir”, said John Mirenge, CEO of RwandAir
“We are proud to have been selected by RwandAir,” says Saul Hyatt, President and COO – America’s –EMEA. “RwandAir is growing rapidly. We are planning for today as well as for the future of the program to support all of RwandAir’s exciting strategic plans. We are all very thrilled about the opportunity.”
From Kigali as its hub in the heart of Africa, RwandAir well reputed for an excellent on time performance operates one of the youngest fleet on the African continent, and reaches out to seventeen cities in Western, Eastern and Southern Africa and the Middle East.
The airline is a certified IOSA operator and an IATA member airline; it is also undergoing the certification process for the IATA Safety Audit for Ground Operations (ISAGO) for which the completion is expected by June this year.
As part of RwandAir expansion strategy, this year the airline will expand its operations to Asia and Europe with the delivery of two brand new triple class Airbus A330s and one brand new dual class B737-800NG; and another Boeing 737-800NG will join the young fleet next year. The Boeings will enable the airline to increase frequencies on some of the existing routes and start new routes on the continent.
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